IDEAS FOR SOCIAL LEADS

THE ULTIMATE GUIDE TO TWITTER

Twitter, Almost every person must familiar with this word nowadays because of the news ticker which always full of twitter trendsJ. Jokes apart, this is the one of the powerful medium of sharing your         opinion online. Although, it has only 140 character limit but still every big company has account with this social platform. The terminology used in it is very special like:

Twitter Handler: Account created in twitter know as twitter handler.

Tweet: The message posted by a user in the form of text, link, image or video.

Reply: Respond given to any one tweet.

Retweet: Retweet is to sharing someone tweet with your followers.

Like: Bookmarking the tweet you like.

Hashtag: Any word starts with # symbol without space, act as tags.

Mention: Someone use your username @username in their message, like mentioning you for some specific reason like asking a question. 

Some Stats:

Twitter is used as

Customer care (66%)	For purchase purpose (94%)	For Sales (69%)
Most of well establish companies take direct questions or complaints from their twitter handles.	Users purchase from SMB they follow.	Take orders directly with the help of @Reply or @DM

Tools use in twitter:

Twitter Toolbar: The top search bar is used to search any type of tweet, but make sure if you are looking for particular tweet then use #keyword, and if looking for a particular account then use @username.

Hashtags.org: As I told before #keyword is acted as tags in twitter and known as hashtags. Theses hashtags are managed by hashtags.org.

KeyHole.co: KeyHole.co is a search engine used to search for hashtags and keywords in twitter and Instagram.

Buzzsumo.com: This is another option, in which you can do a search according to the time frame like 24 hrs. Before, or past year. Best option to keep eye on your competitors and niche market and trending topics.

Tweetreach.com: This service is used to get a full report about your tweets, account or any specific keyword. It will tell your tweet reach to how many accounts and much more.

Yfrog.com:  This is image hosting service which shortens the URL(the web address which we type in the address bar of a browser) up to 140 characters so that, those can be tweet easily.

YouTube.com: You can share the direct link to videos from youtube in your tweets.

AudioBoom.com: Like YouTube, audioboom.com is used to share your audios on twitter in the form of links. These audios called podcasts.

Tweetups: Tweetups start with the hashtag. Basically, this a face to face meeting organize by a person   for individuals or group of people. These type of meetings convert your 140 characters long tweets to     full conversations.

Where exactly twitter is use in business?

Twitter is use to Generate Publicity about your products, services, brands or company. You can share products or coupons through tweets and your followers must consider your coupons at least for once. This can be used to increase Brand Awareness by tweeting at least 4-5 times per day.                                 Email Subscription is the latest feature, given by twitter so you can easily manage your subscriber lists. Yes, you can put subscribe button in your twitter account with the help of twitter cards and ask your followers to subscribe to it. These twitter cards give one-click signup button and if anyone clicks on   that button then automatically his/her email address added to your newsletter. Because of this, no one needs to fill out the form or confirm/activate the link. Also, you can drive traffic to your website or     blog by sharing your website or blog links.

Some other tips

• You follow me, I will follow you this is the key rule to get more followers on twitter. You can follow maximum 2000 users from one account.
• If you want quality and engage followers, find out the targeted keywords tweets. You can click on the favorite button of those tweets and ask them to follow you.
• Same like click on a favorite, you can offer something like eBook, information in the exchange of following you.
• Always be particular about your tweet created by you, it should be original and fit into your purpose. 
• Use headiness in the form of lists, how to, refer some famous personality, use keywords, so users get attracted easily.
• Tweet your content at least 4-5 times per day.
• Connect all your social platforms with Facebook, LinkedIn or blogs.
• Always track your results with Twitter analytics.
• Use Buffer App or hoot suite to share your tweets on other social media platforms.
• Optimize your Twitter bio.
• Organize whom you follow with lists and conversion lists.
• Create a Twitter landing page.
• Try to use google keyword planner while searching in twitter so you can get trending and top tweets in your search.
• Use social media tools, like Klout.com, Peerindex.com, Kred.com, Wefollow.com to check your score.

After all, this, if I say that twitter itself become a very powerful medium to grow your business then it is not wrong. 

Hopefully, you like the article. Please share your comments below comment box and give some more suggestions about how to use twitter properly? 

SOCIAL MEDIA CONTENT CALANDER

You will end up scrambling for something to share if you don’t take time to organize social media. From past experience, this has been a big challenge and issue due to the fact that sharing excellence content on all your social channels is one of the imperative things you can do to attract new followers and engage your audience.

It is noteworthy that one of the most important things marketers need to do is to take time to plan and manage social media. When you handle social media content calendars very well, you will be able to plan many months of quality posts ahead of time. This will save you a lot of time when sharing it on twitter, Facebook, Pinterest, LinkedIn and other social media platforms.

Creating Social Calendar for Your Business

Is your company new to the idea of producing calendar for social? Or do you want to understand the unique way of setting one up? Then here are tips to implement and organize social media for reliable content posting.

Find Out what Your Audience Really Likes

The best way to manage social media particularly when looking for content that you will share on social is to find out what content resonates or things your audience really like. Looking at the past social media tweets to see the most successful one is a fantastic way to accomplish this. You can then move on to the next step as soon as you have an idea of the type of content that works best for you.

Make a Decision on How Frequent You will Post

This will depend on many factors such as the social networks you use, the campaign, your audience, and your business or company. When you are deciding on how frequently you will post, always consider your audience and make sure that you are not feeding them with unsuitable and unrelated posts.

The basic standard for posting is as highlighted below:

-  Pinterest – 5 to 10 times a day

-  Twitter – At least 5 times in a day

-  Facebook – 3 to 10 times in a week

-  Google+ - 3 – 10 times in a week

-  LinkedIn – 2 to 5 times per week

Note the fact that the great chance is there that the frequency of your post will depend on the authority, experience and the number of staff that handle social medium for your company. Therefore, don’t believe that you have to send out fewer than stellar content in order to meet the above guidelines.

Source or Create Great Content to Share

Once you have got the idea of how much you will need to satiate the quality of posts you need to create and the type of content your audience likes, it is now ripe to find links to share. You can use the Buzzsumo, Feedly, or Scoop.it to curate related and useful content, if you don’t have sufficient content of your own to fill your calendar.

Fill Your Social Calendar Up

When you organize social media and put the process in place as highlighted above, you can now start to manage social media and fill up social calendar with tweets and posts. Make sure you fill the calendar with links related to your own posts, resources and content. These social messages will make sure you are offering your audiences elegant, helpful content and provide them with a reason to follow you.

Why Your Business Need Social Media Calendar

There are several consequences associated with going against keeping a social media content calendar and failure to organize social media. Your business need social media calendar in order to keep away from these problems and handle social media appropriately.

Challenges Resolved by Maintaining Social Media Content Calendar

Posting content that does badly – This can be fixed by social media content calendar by carrying out routine checks on the kind of content that your audience enjoys and make adjustments regularly. In addition, you can set up standard check up times to record vital metrics on your content. Take note of referral source, number of clicks and unique page views since these are some of the important numbers to note.

Omitting essential dates – This particular problem can be resolved by populating your content calendar with all those dates that are important to your business. You can achieve this by setting up reminders at level headed intervals and put the date on your radar ahead of time, so that you can regulate your research and writing time to the deadline. Include those holidays that may affect your business, whether they mean high or low reader traffic—based on the type of business you operate.

Overpowering your content writers – Fix this issue by using content calendar as a task or project calendar for your copywriters. Once you are familiar with the areas to cover in your next posts, begin to assign them to your writers depending on their level of expertise, strengths and schedule.

Spamming a social media network and overlooking another – The best way to resolve this particular issue is to assign social media channels you want to use to promote your content to each piece of content planned in your calendar. Include the name of the author and social media network icons below the content title.

Final Thought

When you organize social media in such an effective way, your social media content calendar will aid in developing your editorial strategy and organize the way you curate and generate your content. Handle social media properly with social media calendar and cut more time out of your content marketing strategy. This will also help you apportion your resources wisely and ensure that your brand publishes premium, high-performing, well-written content pieces. Your posts, tweets, and content should be easy to read without any fairy tale, and should contain all the significant information for your marketing strategy.

Making use of a separate sheet for each month with activities will further break down your activities by day or month, based on the volume of content you plan to publish is the easiest way to systematize a content calendar. Your calendar should show which of your writers is responsible for promoting, publishing and writing each piece of content, if you have more than one copywriter.

On the other hand, it is recommended that you add icons representing each network following the title of your post if you have more than a few social media channels for content promotion. By doing this, you can manage social media, streamline your content marketing and organize social media strategies. 

SOCIAL MEDIA IN MEDICAL INDUSTRY

The term social media refer as websites or mobile applications in which people can share their thoughts or information in the form of contents, images or videos. People use these online sources to share their personal as well professional experiences, opinions about their health. Face book, Twitter, YouTube, LinkedIn are the best examples of social media where you can found health professionals who are ready to connect with patients and of caurse this media play a vital role connect the doctor and patient togater.:)but there are some social media platforms which are dedicate  only doctors or health professionals like  http://www.sermo.com/,  and more. These social media platforms not only give medical solutions but also patients can interact with doctors online, can do openly and honest conversations, discuss their health problems as well treatments on daily basis without visiting them. The information on these platforms are provided by after deep and detail research. A lot of surveys conduct to get this information and reliable as much we can get form doctors personally. Some websites even providing online doctor’s virtual lounge. You can do live chat or even hire the doctors from any place of world. Some websites provide the facility of online fax so that patient can send or receive their reports easily and at low cost. Patients and doctors can create their profiles in these websites, so that they can get their personal online area which is known as member area or user area, where they can share their thoughts, problems and treatments. Doctors can manage their patients’ records separately and only they can access their particular area because that area is secured with unique id and password. Alongwith, patients also get contact with other patients where they can discuss their cases, treatments and suggest other doctors from where they can take second opinion.

These websites or social media platforms not only give personal benefits to doctors and patients but also provide some better business solutions like Medical Crowd Sourcing, Health Trackers, Administration Dashboard, Calendars etc.          

Some of websites giving online shop where you can order your medicines and other accessories like http://www.curediva.com/, http://www.netmeds.com/.

Some most popular websites are below except above listed

http://www.wegohealthsolutions.com/

http://allnurses.com/

http://www.doctorshangout.com/

https://secure.quantiamd.com/

https://www.doximity.com/

In conclusion, social media is really playing a useful role in medical industry also as in other industries. But like other industries, we should be careful about the information we are getting from these social media platforms.

HOW TO DECIDE TARGET AUDIENCE FOR YOUR BUSINESS?

When a person launches a startup, one of the main questions is WHO WILL BE THE TARGET AUDIENCE? Based on this question the whole business plan and structure of business establish. Basically if you know your target audience you can sell them most of your products or services easily and fast because you are giving them what exactly they need. So today I decide to discuss some of factors which help you to determine your target audience.

FACTORS WHICH DECIDE THE TARGET AUDIENCE:

1. Time of launching business: When you are launching your business “Launching Period” is one of major factor which determine your audience, like is really that product/service in need when you are launching your business or how much competitions for your product/service? These questions help to understand that are you going to launch your business at right time?
2. Who will get help from your business? :Is your product/service really solves the problem or fulfills the need of your target audience? If yes then your business get success easily otherwise you need to put so much efforts in the marketing of your business.
3. Already Consumers/Audience: Is there already any product/service similar to your product/service. If yes then you need to market more these features which make your product/service unique or different from existing product/service, so that your customers do not get confuse and select your product/service more and more.
4. Common things in your buyer: One of the major factors is to find out the common factor in between your buyers. This common factor can become the unique feature of your product/service.
5. Ways to reach your target audience: Last but not least how you reach your target audience means how you market your product/service among your target audience. Check all online or offline means so that you can sell as much you can.
6. Marketing Demographics : Before starting marketing of your product/service you should attempt surveys in which you can check age, location, gender, income level, education level, marital or family status, occupation etc. Now a days there are so many survey soft wares in market which offers free or pro versions. these soft wares prepare your survey questions in few clicks.

In conclusion, as much this is important what are you selling; this is also important whom you are selling. If you got right audience at right time no one can stop your business to be succeed.

HOW TO IMPROVE ONLINE REPUTATIONS?

Internet is really a part of our life nowadays. Without it, is like living a thousand years back. We rely so many things on the web, like google searches, surfing and even way to enjoy ourselves. We learn so many things from the web; we earn new skills and ability, knowledge and promoting ourselves and business in the process.

It plays a great role in our daily lives, daily transactions and even daily tasks. Its very interesting for all of us. it makes our life easier and convenient for so many things. Let's take and focus into the business issues, how the internet and online information boost the reputation of one company bringing them up and gather more clients?

Simply by creating website packed with all the company's background, activities, projects and products. Just make a very interesting and attracting website to let the client browse more.  Through this we can know the standard of the company and what they can offer to us. There are so many easy way to access and communicate to that company, through e mail or through the contact information provided on the website.

Sometimes by putting the comments and satisfactory message of the other client can simply boost your business. Searching and surfing the net can bring us closer, we can communicate all throughout the world. Nothing is impossible in the technology nowadays and that's because of the internet influences.

Even our personal information and social media apps requires an interesting blog to boost ourselves and talents. We gather more friends out of the web. Web brings us closer together. And we use media to share our feelings and opinions. We shout out our grievances and supports to whatever happenings or victory of the society we belong.

But we must know that there is always a limitation, we need to be clever and analyze whatever the internet is giving us. Online reputations are important, it will help us grow as a person, it helps the business to improve but of course there will be disadvantages of it. We need to keep in mind that still we are a private individual, we owns our selves. For companies should be always close data to everyone, strategies and planning must be remained secured specially the information that can lead to the company loses and closure.

HOW TO USE FACEBOOK,TWITTER,LINKEDIN TO FIND YOUR DREAM JOB

Since social media plays a great role in our daily life these days, it's not far that we can achieve our expectation through the social sites. Every companies their own social site to deal or to find the right person for their establishment. You can apply online through their website and you can link your face book page, twitter, and LinkedIn profile for their review.

Through face book, twitter, LinkedIn you can post your work, your ability and what you can do more. Just make sure that they are professional and it’s your own idea. Make it public so that everybody can see it and who knows one might get interested. Make your blog more interesting, more active and higher standard.

Companies now a day has face book page, gathering feedback and suggestion through twitter and connecting all over the world through LinkedIn. Just scroll their pages, if you think you are into this field, just post your work and comments on their page but make sure its professional one.

We must always make sure that our social pages should be with restriction, professional and not like a fan page and for fun. If we want to be successful, be smart in any aspect we represent ourselves. Then the people will really see you such educated and professional capable of doing high profile job.

Actually this topic base again in every person, how they manage their daily activities. But we had notice those very high profile individual. They may give us inspiration and motivation. One thing, they are not a complainant kind, they usually take challenges and they wants to prove that they are successful in anyway. How embarrassing that those low profile or let's say just a normal worker, they are the most complainant and weak. Anyway, attitude is the one who make us successful anyhow.

WRONG USE OF NETWORKING WEBSITE

Networking business is very common in our generation today. This kind of work or rules everybody can be a member or be part of it. It's a referral process way of business, the more you refer the more points you get. This targets those prospective clients who are willing to invest money and willing to learn the business either with products or simply put your money and wait till the table completed for you to exit.

But this kind of business is not that proper most are using this networking to scam the people. Our tendency sometimes is we ask if they have websites, we normally scroll it to gather more information and we check good testimonies of old members, then we are tempted to join hoping to get more profit and points. Basically the website is really very promising to new members, the websites speaks all what you wanted to learn and know.

When the leader gathers enough capital or money for him, he/she simply disappear. Now, you are a victim of a big “SCAM". This issue sometimes is unresolved as the members don't know really the real score of the business. Now you know you're being a victim and you loss your money to predator. You let things happen that way and easy to you.

Networking websites also normally link to cyber crime, like pornographic and child abuse. We knew all this, everything can happen in the web. They have a very good front website page just to lure the people but behind on it, it's a devil way. But because of a very big amount of money promising behind it, others simply take it. Its a syndicate who handles them and paid them huge amount of money but you need to follow what they wants you to do.

HOW TO CHOOSE FACEBOOK TIMELINE COVER PHOTOS?

Facebook is one of the very famous social media networks nowadays. People from all the world almost have it, from teenagers to adults and even senior people. All important information and happenings in our daily life are being posted and updated at the same time on our wall.

We are using Facebook to show ourselves and feelings towards our life. We always update our status     and choosing the best of it. We make sure that every single details and status we are posted on our wall is reflecting and relating to our emotions. In short, there are features of facebook but in this article, I   will concentrate on the cover photo.

Our cover photos and profile picture reflects ourselves. There are certain rules for facebook cover           photo

Your Page's cover photo:

• Displays 851 pixels wide by 315 pixels tall on the desktop and 640 pixels wide by 360 pixels tall on smartphones. Doesn't display on certain feature phones
• Loads fastest if have above mention dimensions and less than 100 kilobytes.

You can reposition your cover photo by clicking and dragging.

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Generally, We had chosen our best shot, we do post photos of our loved ones and even quotes that best represents us. Those saying which keep inspiring us to be a better person.

Normally we never put photos or quotes without significant in our lives. We value every meaning of it. We wanted others to see it best. At this generation whether we admit it or not we are relying on our Facebook to gather news and check what's going on our friend’s life as well. We use to know new things and news through this site. We greeted our friends on every important occasion in their life and even posted our gift to them or else the gift we received and our thank you to them. We use this also to express our gratitude and sympathies to those who have a lost and in vain.

Anyhow whatever we had intentions on our Facebook site, we cannot deny the fact that Facebook becomes a part of our daily lives. We change our status, profile picture and cover photos depend on our mood and happenings on our life every day. Without Facebook, it’s like living alone and you’re being out of the society and civilization.

USE THE SOCIAL MEDIA FOR BUSINESS DEVELOPMENT

We all know what social media can do to every business in this generation. Through social media we can be able to reach out all sector and people in all walks of life all over the world. Business without social media site is like dead. Even a simple home base business work only through web. Every company sees to it that they have a best website and captivating, fully equipped of the tools which will attract the client. Every detail of how the business started management, customer base, and most importantly their products and of course how to contact them.

Social media stands for any site on the web, we may post our products and services in face book page, twitter, Instagram, and so many others. Specifically here in UAE they have special sites for selling and swapping your items for free. It’s like interesting to surf in the net to look for your desired items. Nowadays we have lots of shopping website which you can just simply order from their website. From household items, accessories, personal care products, for your pets, and even building materials items and they will deliver right away in your door steps.

We even use advertisements through radio and TV channel which is very effective. With this we can really reach all the citizens even they are not surfing internet. This is very common way and very convincing for everybody. Everyone needs knowledge and how effective id your products, if it’s really worth buying for or really worth to invest for.

Most of the consumers are very vigilant to choose their needs. They are willing to spend money if its worthy but they won't bother to even try your products if it’s not worth at all. Social media plays a great role in our society today. We are in  a very modern era and things we wanted all to be easy and be in high technology.

We also consider that money lending is a good business. You can simply sit in your home and people in need will just come to you. Of course you earn through interest. Let's take Printing business, shall we say printing business which is really very convenient to do at home. Lastly i will consider designing home and estimation, this also you can do at your home. This is needs only your brain and tactics.

Actually home base business needs only one's ability and effort. Knowledge and strategies how to execute it. And most inspiring stories of those successful persons come their home base business. They manage to make it big and well known and now we are looking to them as the big people with aspiring and humble beginning behind them.